THE CHALLENGES OF CROSS DEVICE ATTRIBUTION IN PERFORMANCE MARKETING


How To Use Machine Learning For Real Time Ad Optimization

Server-Side Tracking vs. Pixel Tracking - Which is Better?A number of ecommerce organizations are turning to server-side monitoring as a way to improve their data collection processes. While it needs a lot more technical knowledge than normal GTM and might introduce additional costs, it can result in higher accuracy and even more trusted data

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How Ai Is Changing Email Marketing Performance Metrics

Recognizing Attribution Versions in Performance AdvertisingRecognizing Attribution Designs in Efficiency Marketing is crucial for any service that intends to optimize its advertising initiatives. Using attribution versions helps marketing professionals locate solution to key concerns, like which networks are driving one of the most conversions and

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